Do you want your content to reach a massive audience? It needs to be set up for success.
In today’s day and age, it’s all about getting to the point in the shortest amount of time possible, and to the largest audience. The main question is always, how does somebody capture their reader’s attention, and maintain it long enough to have the user understand the point.. and then of course, hopefully share it.
Thankfully, there are ways to help make this happen, and do it right.